To assert yourself as an industry expert, you need to create content accurately and consistently. We know that’s hard to sustain and it’s oh so tempting to copy and paste across your channels to save time and keep the posts flowing.
BUT, the distribution of content is almost as important as the content itself!
Each social media network was created to deliver a different type of social experience for different kinds of users. Why post the same content across each one?
Serious professionals may find your website via LinkedIn while the younger crowd may find you on Instagram.
Each piece of social media content that you create is a new door for new customers to enter.
It’s worth taking the time to get it right because social media is one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive.